Concept demo 1
Northline Electrical: before and after
An electrical contractor, shown before and after. Same business, same services. Only the website changes. Drag the divider, switch views, or choose a numbered pin.
Clear service hierarchy
What changed and why it matters
Five changes, each one tied to something a visitor needs to do. The business stays the same. Only the website strategy changes.
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A headline that says what you do
Visitors decide in seconds whether they are in the right place. “Welcome to our website” tells them nothing.
BeforeWelcome to Northline Electrical Website!!AfterLicensed electricians for homes and small businesses -
Quote request up front
One clear next step beats hunting for a contact page.
BeforeThe phone number is buried on the Contact page.AfterRequest a quote and Call, both in the first screen. -
Tap-to-call on every screen
Some electrical jobs are urgent, and many people look on a phone. The number should be one tap away.
BeforeThe phone shows a tiny desktop page you have to pinch and zoom.AfterA layout built for phones, with a call bar that stays in reach. -
Trust signals near the top
Licensing and insurance answer the first worry people have about letting a tradesperson in.
BeforeNo proof anywhere on the page.AfterLicensing, insurance and warranty shown near the top. -
Specific services, service area and hours
People search for “panel upgrade” or “EV charger install”, not “electrical work”. Local customers also need to know you cover their town and when you answer.
BeforeOne paragraph about electrical work of all kinds.AfterEach service named, with the area and hours stated.
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