Free teardown

For contractors and trades

Contractor websites built to win quote requests

People looking for a contractor are usually on a phone, comparing two or three options, and want to know three things fast: do you do this job, do you work in my area, and can I trust you. A trades website should answer all three before anyone scrolls.

What a trades website needs

A checklist we use when we review or build a site for a contractor.

  1. Name the jobs, not the industry

    “Furnace repair and AC installation” beats “HVAC solutions”. Use the words customers type, one service per section or page.

  2. Two clear actions, always in reach

    A Call button and a Request a quote button in the first screen, and a call bar that stays in reach on phones.

  3. A short quote form

    Name, phone or email, town, and what the job is. Optional photo upload if it helps you price. Confirm on screen that the request was sent.

  4. Service area in plain text

    The towns you actually cover, written out on the page, plus your hours and how fast you usually reply.

  5. Proof next to the ask

    Licensing, insurance, warranty and real reviews placed beside the quote button. Real project photos instead of stock images.

  6. Fast on a weak signal

    Compressed photos and light pages, so the site loads on a phone in a driveway or a basement.

Examples you can open

One concept demo and one real site run by our founder. Neither is a paying client.

  1. Northline Electrical (fictional demo)

    A made-up electrical contractor shown before and after. It shows the checklist above applied: named services, quote and call up front, a call bar on phones, and licensing and insurance near the top.

  2. simcoevac.com (founder-owned project)

    The website of Simcoe Vacuum Solutions, our founder's own business, designed and built by our founder. It is not a client. A lead-focused site for a central vacuum sales, installation and repair business in Simcoe County, with quote and service request buttons near the top, a named list of the towns it serves, separate pages for systems and prices, installation, repair and guides, and a phone layout with a call and quote bar kept in reach.

Questions people ask

Straight answers. If yours is not here, ask it in your teardown request.

  1. What should a contractor website have on the first screen?

    What you do and where, in plain words; a Call button and a Request a quote button; and one line of proof, such as licensed and insured, if that is true for your business.

  2. Do I need a separate page for each service?

    If you offer distinct jobs that people search for by name, such as panel upgrades and EV charger installs, yes: one clear page or section per service helps visitors and search engines. If you do one thing, one strong page is enough.

  3. Should I list every town I serve?

    List the towns you genuinely serve in one place, in plain text. Do not create a near-identical page for every town; those pages help no one and search engines treat them as low quality.

  4. Can you write my reviews or project photos?

    No. Reviews, photos, licences and insurance details must be real and supplied by you. We arrange them where customers will see them.

Get a free teardown of your trades website

We check your site against this list on phone and desktop and send you the three changes that matter most. No obligation.

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